Auburn’s New Home
Located in downtown Birmingham, the former Hood-McPherson Building stands as a historic icon that pays homage to the city’s rich architectural heritage. Built in 1914, the building served as the showroom for Hood-McPherson Furniture for more than seven decades. The six-story, 44,000-square-foot building was designed by architect Harry Wheelock and constructed by the Carroll Blake Construction Co. The building has stood tall amid the city’s changing urban landscape, providing the right structure for its next chapter.
Following its purchase by Auburn University in 2018, the building underwent extensive renovations, with architects from Williams Blackstock to revitalize its space to serve the Birmingham community again. Under the leadership of Auburn’s President, Dr. Christopher B. Roberts, the Hood-McPherson Building completed its transformative renovation in 2024 to create a vibrant resource that bridges academia and business with community engagement.
The building provides a permanent home to Auburn’s College of Architecture, Design, and Construction (CADC) and the Harbert College of Business (HCOB). Signifying more than just physical spaces, both colleges, along with the Provost’s Office, symbolize Auburn’s continuing commitment to Birmingham.
The building is the new permanent home to the Urban Studio, a critical part of CADC’s Architecture program, where students are immersed in the extraordinarily rich “laboratory” of downtown Birmingham, engaging in work that includes professional seminars and studio design projects focused on community development and urban planning. Additionally, the building will serve as a listening post—a place where Auburn can better understand the needs and challenges of the community and apply its research expertise to address them.
As the university’s permanent home, the Hood-McPherson Building is a testament to its storied past and promising future, fostering creativity, collaboration, and innovation within its historic walls.
Building Features
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Built 1914
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44,000 sq. feet
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6 Stories
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$22M Renovation
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9 Small Meeting Rooms
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4 Office Spaces
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4 Workshare Open Spaces
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2 48-seat Flex Classrooms
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3 Large Lounge Spaces
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5 CADC Studios
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3 Collaborative Spaces
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5 Large Gallery Spaces
History & Timeline
Building Construction
1914 — Construction Begins on Hood & Wheeler Building
Acquisition
1932 — Hood-McPherson moves into the Hood & Wheeler Building, renaming it to to Hood-McPherson
Renovations
1964 — Hood-McPherson Building undergoes a $250,000 renovation ($1.7 million today)
Grand Opening
2024 — Grand opening of Auburn in Birmingham
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1914
Construction Begins on Hood & Wheeler Building, designed by noted Birmingham architect Harry Wheelock and constructed by Carroll Blake Construction Company
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1915
Grand Opening of Hood & Wheeler Furniture Company Building
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1917
Benjamin McPherson buys out James Hood’s share of Hood-McPherson Furniture Company
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1925
Davis & Co Construction begins work on the Hood-McPherson Furniture Company Building in Ensley
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1926
Construction completed on the Hood-McPherson Building in Ensley
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1932
Hood & Wheeler acquired by Hood-McPherson
Hood-McPherson moves into the Hood & Wheeler Building, renaming it to Hood-McPherson
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1934
Hood & Wheeler Furniture Company officially goes out of business
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1947
Hood-McPherson installs walkway over alley connecting the 4th Avenue store with the 3rd Avenue Store
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1962
Hood-McPherson sponsors SEC Football in Birmingham as a member of the Downtown Action Committee, including that year’s Auburn-Tennessee game, Auburn-Georgia Tech game, and the Iron Bowl
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1963
Hood-McPherson Building becomes a Civil Defense Shelter and Benjamin McPherson, Jr. earns a designation of a Civil Defense Manager
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1964
Hood-McPherson Building undergoes a $250,000 renovation ($1.7 million today)
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2007
James Hood McPherson, Jr. Closes Store
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2011
Birmingham-based artist Murray Hiam (1953-2024) purchases Hood-McPherson at auction for $125,000
The walkway connecting the two buildings is demolished after the building sale
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2014
Hood-McPherson building becomes a contributing structure in the expansion of the Birmingham Historic District
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2018
Murray Hiam sells the Hood-McPherson Building to Auburn University, partly to honor his younger brother, Johnny Hiam
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2022
Dr. Chris Roberts speaks to the Birmingham Rotary Club about Auburn’s plans for the Hood-McPherson building and growing Auburn’s presence in Birmingham
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2024
Urban Studio and Harbert College of Business moves into Auburn building in Birmingham
Grand Opening